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ADWeek - This is better than you'd expect.

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This is better than you'd expect.


Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug
www.adweek.com
When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story compelling enough to draw in new audiences.