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ADWeek - This All-Star Weekend, you can pretty much expect to see Stephen Curry everywhere.

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This All-Star Weekend, you can pretty much expect to see Stephen Curry everywhere.


It's Official: Stephen Curry Is the NBA's New Marketing Megastar
www.adweek.com
Sorry, LeBron James, but rising star Stephen Curry—a favorite with fans and brands alike—is poised to be the marketing face of NBA All-Star Weekend.