They prefer to be paid in greenbacks, not freebies.
Check out other interesting stats in this week's Data Points #infographic. As Social Sponsorship Grows, Influencers Are Looking to Cash In www.adweek.com Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. |