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ADWeek - The super-luxe Maybach line from Mercedes-Benz was a sales disaster. So why is i...

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The super-luxe Maybach line from Mercedes-Benz was a sales disaster. So why is it coming back?


Maybach to Make Comeback—But How?
www.adweek.com
The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to bring the car back.