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ADWeek - The promotion features 32,768 "Lord Stanley's Cup Diddly-Umptious Bracket Bar."

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The promotion features 32,768 "Lord Stanley's Cup Diddly-Umptious Bracket Bar."


The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka Style Contest
www.adweek.com
It promises to be 'DVR-proof and noisy.'