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The majority of men surveyed (65%) said they're open to trying new brands.
 This Is How Men Grocery Shop www.adweek.com Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping. |
