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ADWeek - The last scene, in particular, is incredible.

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The last scene, in particular, is incredible.


Ad of the Day: Sainsbury's 'Christmas in a Day' Will Bring Tears to Your Eyes
www.adweek.com
Are you ready for a crowdsourced Christmas ad? Yes, it sounds like a bad idea. But this British spot for grocery chain Sainbury's from AMV BBDO—actually a trailer for a longer film, coming at the end of the month—is pretty wonderful.