|
|
|
The fact that Fiat is still a newcomer here (rather than the established brand it is in Europe) allows François and his team to try new things without the intense pressure that comes with being a market leader.
 How Olivier Francois Is Fixing Fiat for Its Return to America www.adweek.com In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony” to pop the hood. Olivier François was available for—and as it has turned out, quite up to—the job. |
