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ADWeek - The creator of the Like button explains why he chose to keep it positive.

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The creator of the Like button explains why he chose to keep it positive.


Here's Why Facebook Never Created a 'Dislike' Button
www.adweek.com
As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off.