The agency's out-of-home efforts include a Lollapalooza tent for Red Bull and a bike-riding flash mob for Topshop.
The Participation Agency Builds Crazy Out-of-Home Campaigns www.adweek.com Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have no living space. |