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ADWeek - Taxi takes a walk on the wild side for Kraft's MiO liquid water enhancer.

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Taxi takes a walk on the wild side for Kraft's MiO liquid water enhancer.


Ad of the Day: MiO
www.adweek.com
The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah, rhino and gazelle feel more like dudes than animals when dressed, groomed and gelled.