Taxi takes a walk on the wild side for Kraft's MiO liquid water enhancer.
Ad of the Day: MiO www.adweek.com The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah, rhino and gazelle feel more like dudes than animals when dressed, groomed and gelled. |