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Targeting your subconscious.
 How Package Designers Use Science to Influence Your Subconscious Mind www.adweek.com How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium b… |
