The first time we met Margo Kütt was in São Paulo, in 2013. The group of friends that we established around the idea of building an international network of independent agencies – ICAN Independent Communication Agencies Network – was gathered in São Paulo, attending an event in which Margo would speak. “The guy comes from Estônia!” That single and simple issue triggered our first interest and attention. Combined with his look and fell, and with the kind and friendly aura that emanates from him and his beautiful and enigmatic wife, it ended up turning into a love at first sight....
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