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ADWeek - Taco Bell's new breakfast spokesman? Ronald McDonald. Actually, lots of Ronald M...

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Taco Bell's new breakfast spokesman? Ronald McDonald. Actually, lots of Ronald McDonalds.


Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast
www.adweek.com
When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches?