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ADWeek - Southern Comfort's affinity for oddball dudes is well and alive, folks. So check...

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Southern Comfort's affinity for oddball dudes is well and alive, folks. So check out the new guy:


Ad of the Day: Southern Comfort Finds a Crazy New Hero in 'Young Gun' Bartender
www.adweek.com
The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude practicing his karate moves at the local beauty parlor.