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ADWeek - Sour Patch Kids is giving bands a place to stay at #SXSW.

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Sour Patch Kids is giving bands a place to stay at #SXSW.


How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands
www.adweek.com
The brand has established its second residence for musicians, in Austin, just in time for the city to be overrun with bands during SXSW.