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Some companies are still trying to integrate social networking and e-commerce.
 Can Social Shopping Finally Take Off? www.adweek.com Analog shopping is inherently social. There’s the flea market stroll, the girls’ outing, and the time-honored encounter with a mall Santa. But e-commerce, a category that’s expected to reach $200 billion this year, has yet to reap full benefits of the social networking revolution. |
