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Over the last 5 years, I have managed more than 60 different brands’ social media channels or campaigns in Estonia and the Baltics. During these years I have worked on client side as well as with agencies. At the moment, I am managing Media House Estonia’s digital campaigns, social media department and mentoring others […] The post Social Media Hero – Mattias Oja appeared first on 7Blaze Social.
Over the last 5 years, I have managed more than 60 different brands’ social media channels or campaigns in Estonia and the Baltics. During these years I have worked on client side as well as with agencies. At the moment, I am managing Media House Estonia’s digital campaigns, social media department and mentoring others regarding social media. A blog post about the people behind social media. Name: Mattias Oja
What was your first social media business account you managed? Piletilevi, Estonia’s largest ticket selling network. I started managing the company’s Facebook page with less than 10 000 fans without having a clear understanding of managing and sales. Today the facebook page plays an important role for the company as a sales channel with a clear strategy and more than 55 000 fans.
In 90 characters describe social media? a Great tool with numerous possibilities to engage with your target audience, regardless of the size of your budget.
If you could only use one social media platform, then what would it be? Facebook, because it offers the best possibilities for marketers and is constantly enhancing user experience. It has the largest number of active and reachable users, provides the cheapest clicks, so numbers do the talking here as well.
Proudest achievement? It’s always super rewarding to exceed campaign goals or be nominated for awards, but personally, I feel the best about coaching clients and mentoring people from other agencies. It is great when your audience starts understanding the logic behind social and digital media marketing.
What was the coolest project that you have done or been a part of? It is always rewarding when your work gets recognized. For example last year’s Cannes Lions Estonia’s Social media project, where our campaign was a nominee or when we were nominated for Digitegu 2016 in social media category. In addition to nominations and awards, I definitely have to mention Real-Time-Marketing posts. These are cases when you don’t have much to prepare, so the spot-on copy, visual and target groups are essential. Last year when Facebook launched the 360-live video in collaboration with National Geographic, which had over 2 million views worldwide, I had the opportunity to be part of the project in the Baltics. Success in RTM activities always makes me very happy.
What world class brand would you like to manage in social media? Without a doubt Nike. The brand is very inspirational and I would love to work with the team behind it.
If you don’t have internet and electricity for a longer period what would you do? Sports. That’s something I do when I have internet and electricity, so more reasons to get that heart-rate up and clear my mind once in a while.
Is internet ruled by cats? When lion is the king of the jungle then cat is the king of the internet |
