|
|
|
"So where do you live?"
"New York." "Which part?" (Skeptical glare.) "Well...technically Bridgeport."  People Aren't Always Honest About Their Locations www.adweek.com As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if your target consumers aren’t where they claim to be? |
