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ADWeek - Sega's mobile app at Comic-Con International leads to one of the best Easter egg...

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Sega's mobile app at Comic-Con International leads to one of the best Easter eggs ever.


Sega's Comic-Con Activation Involves a 7-Foot Alien Egg
www.adweek.com
Comic-Con kicks off on Thursday in San Diego, and brands will no doubt try to out-do one another on the premises in and around the city's Gaslamp Quarter downtown district.