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ADWeek - Real-time efforts must be perpetual, not pop up.

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Real-time efforts must be perpetual, not pop up.


Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie
www.adweek.com
In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces to sift through the noise of real-time data.