Portrait:
Arcana Academy The founders of this Los Angeles agency were heavily inspired by the Victorian era, even if their first work, for Sealy, is anything but: In the ad, a buttocks-shaped mattress tester bounces up and down faster and faster on a bed while a French woman's voice coos about the product. Fellow Leo Burnett creatives Shane Hutton and Lee Walters, in addition to the Victorian branding, also wanted to create the sense of a select club by creating an academic vibe; hence the quirky titles and schoolgirl uniforms female staffers wore (at their request, according to the founders) for this shoot. As for the agency's name, Hutton said, "We're a school of mysteries and demystifying the process."
More here:
http://bit.ly/S8nlh5
