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Paramount Pictures is in uncharted marketing territory for Anchorman 2, harnessing the power of social media and fan-generated buzz to boost the flick and even cast some of its roles. http://adweek.it/IbtHsX
 Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed www.adweek.com In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish actor Jamie Dornan for landing the lead role in the forthcoming erotic thriller Fifty Shades of Grey. |
