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ADWeek - Own goal?

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Own goal?


Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe
www.adweek.com
Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy lo...