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Organic reach may be diving, but at least some brands seem to be having luck with paid placement on Facebook. Starwood Hotels today said it gets as much as a 50X return on investment with promoted posts.
Have you had any luck with promoted post campaigns?  Starwood Made $2M in Bookings From $40K in Facebook Ads www.adweek.com With brands' organic reach apparently on the downturn, Starwood's results at least provide hope for companies with a big social media budget. |
