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Optimizely and VWO are for creating and running tests, not analysis. You should use Google Analytics for that http://conversionxl.com/analyze-ab-test-results-google-analytics/
 How to Analyze Your A/B Test Results with Google Analytics conversionxl.com A/B testing tools like Optimizely or VWO make testing easy, and that's about it. They're tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do wit... |
