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Online advertising is just one part of a more complicated answer.
 Where Have All the Upfront Dollars Gone? www.adweek.com It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable, which dipped for the first time in four years to $9.675 billion. So, where are those dollars going? |
