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Old Spice begins the year with some of its weirdest ads ever, which is saying something.
 Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds www.adweek.com Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some of its first spots targeted directly at the fragile psyches of teenage boys. |
