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ADWeek - Not up for kissing a stranger? How about at least touching hands so you can all...

Lisa oma blogi
Not up for kissing a stranger? How about at least touching hands so you can all be a bit toastier? A fun idea from Duracell:


Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands
www.adweek.com
Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal join hands to complete a circuit and activate heaters in a branded bus shelter.