Not up for kissing a stranger? How about at least touching hands so you can all be a bit toastier? A fun idea from Duracell:
Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands www.adweek.com Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. |