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Nine months and $100 million in fees later, this may have been one of the worst ideas in advertising history.
 How the Publicis-Omnicom Merger Died www.adweek.com It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was quick to say that it could belong to the Omnicom chief. |
