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Nice Twitter results for Portlandia, especially considering it didn't cost $1.5 million.
 How Portlandia's Social Effort Pounced on Lame Super Bowl Game www.adweek.com Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as brands (even JC Penney) seemed to score points as effortlessly as the Seattle Seahawks' did in their blowout win. |
