Nice one by Coca-Cola and Grey Dhaka in Bangladesh.
Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money www.adweek.com Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these aren't just your run-of-the-mill video games. |