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#New on ConversionXL
Tommy dives deep into the math that will make or break your business. He also adds a new perspective to the "It costs 5-7x more to acquire a customer than retain one" myth. In this deep analysis of Customer Lifetime Value, he breaks down all of the metrics you should be focusing on if you want to grow, remain profitable, and make smart, data-driven decisions about your company's direction  How To Calculate & Increase Customer Lifetime Value conversionxl.com That it costs 5-7x more to acquire a customer than it does to retain one is a myth. Don't make Marketing decisions based on soundbyte statistics. |
