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My latest post on ConversionXL: How to Use Qualitative Research to Drive Conversions http://conversionxl.com/how-qualitative-research-conversions/


How to Use Qualitative Research to Drive Conversions
conversionxl.com
When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. Wh...