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Mountain Dew, direct marketer.
 Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet www.adweek.com Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin to the tactics employed by practitioners attempting to reel in sales leads. |
