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Most companies spend less than 5% of marketing budgets on conversion optimization http://t.co/aEZWhYXL1v #stupid


Most companies spend less than 5% of marketing budgets on conversion optimization
econsultancy.com
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.