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More clever thinking from Coca-Cola.
 McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' www.adweek.com CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting people to smile in their ID cards. Research showed Peru was one of the unhappiest nations in the region, so Co… |
