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ADWeek - Meet the woman behind the big brand marketing success of Oreo, Ritz Crackers and...

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Meet the woman behind the big brand marketing success of Oreo, Ritz Crackers and many more.


Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos
www.adweek.com
She joined the company in 2012, when Mondelez spun out of Kraft Foods, and was praised for shaking up the firm’s agency roster by hiring hot young shops and bringing a renewed vigor to its rather predictable creative.