|
|
|
McCann Melbourne wins another Grand Prix, but for a different train campaign.
 McCann Melbourne's 'Guilt Trips' Train Campaign Wins Creative Effectiveness Grand Prix www.adweek.com CANNES, France—McCann Melbourne, which won a record five Grand Prix last year for "Dumb Ways to Die," won the 2014 Creative Effectiveness Grand Prix here on Monday for a different train campaign: its "Guilt Trips" effort to get young people in Australian cities to visit their parents in the country. |
