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Marketers have been trying to decode the mystery of millennials for years. But recent studies show they might actually just be normal human beings. Crazy talk.
 What if Millennials Are … Sort of Like Everyone Else? www.adweek.com Brands are awfully excited about twentysomething consumers right now, and understandably so. Millennial consumers (Gen Yers, we called them, if you remember the 1990s), are now a quarter of the U.S. population and wield somewhere between $200 billion and $1.3 trillion in spending power. |
