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ADWeek - Making fun of your own customers is risky, but in this case, the results are fan...

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Making fun of your own customers is risky, but in this case, the results are fantastic.


Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad
www.adweek.com
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers?