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Luddites could miss out on as much as $8.2 billion per year.
 Falling on Def Ears: Marketers Slow to Embrace HD Ads www.adweek.com Retention for HD spots was 18 percent higher than for standard-def spots, and that lift jumped as high as 28 percent when the ad in question was slotted in the “A” position of the commercial pod. |
