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ADWeek - Let us take you inside today's biggest sports story.

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Let us take you inside today's biggest sports story.


How Sports Illustrated Got the LeBron Scoop
www.adweek.com
Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he would be returning to his hometown team, the Cleveland Cavaliers, next season.