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Legions of young American fans and their collective penchant for social media have crowned soccer—and athletes like Lionel Messi and Neymar Jr.—the new kings of Twitter and Facebook.
 World Cup Fever Sweeps the U.S. www.adweek.com The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts from the social engagement of a swelling fan base. Just ask Neymar, Lionel Messi or the other World Cup athletes promoting major brands and… |
