Leaders from Audi’s De Nysschen to Zappos’ Hsieh discuss How Innovation Transforms Brand Value
TRENDSETTERS: Publicitas CEO, Beat Roeschlin, Talks about the Merging of Advertising Formats and New www.internationalistmagazine.com There’s little question that innovative thinking is at the heart of today’s most successful companies—whether implemented through design, technology, product development, creativity or business problem solving. The World Innovation Forum 2011 this week in New York is not only demonstrating how inno |