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ADWeek - Just imagine if this goes from promo fodder to live game footage. Now that will...

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Just imagine if this goes from promo fodder to live game footage. Now that will be something to watch.


GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV
www.adweek.com
The NHL will use GoPro’s POV footage in promo campaigns for the new season, and some of the previously shot footage will be woven into telecasts,