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It's about the right message at the right time.
But it's also about sending people to the right place. Think about what happens *after* they read the email. Are you telling a story? Does the last line of your email match the first line of your page? These things might seem small, but they go a long long way. Research by HubSpot, MailChimp, Mint.com, MarketingSherpa  How to Generate More Sales From Your Email Marketing Campaigns conversionxl.com Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report... |
