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ADWeek - Is there about to be a bloodletting of brands at P&G?

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Is there about to be a bloodletting of brands at P&G?


P&G Wants to Shelve Up to 100 Brands
www.adweek.com
Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in a major streamlining effort.