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ADWeek - Inside the development of Chipotle's "Farmed and Dangerous."

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Inside the development of Chipotle's "Farmed and Dangerous."


Chipotle's Next Tasty Marketing Gambit: a Scripted Satire Online
www.adweek.com
Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone.