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ADWeek - Inside Mini's epic two-minute cinema ad, based on six words written by a fan.

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Inside Mini's epic two-minute cinema ad, based on six words written by a fan.


The Spot: A Mini Masterpiece
www.adweek.com
Butler, Shine, Stern & Partners and director Erich Joiner brought Mathew Foster's words to life in an epic spot that's wild, energetic, surreal and fun-loving—and has something of a twist ending.